Pyramid Thinking. - sometimes known as "Top Down Thinking"
Most communications contain the myriad of reasons why your company is great, the many reasons why your product or service is great, why the proposed changes are for the best. Yet too often the audience is not convinced.
So how do you make sure your audience is convinced?
Structuring your communications in Pyramid Thinking format will make your logic compelling
This is because Pyramid Thinking makes you:
Invest time and effort in raising the quality of your thinking thus increasing the power of your argument
Remove the clutter which confuses your audience
Present your argument in the format your audience's brain can process most easily
and in a business development context our Plus variant of the approach focuses you on the benefits of your offering to the audience, as opposed to its features, which dramatically increases your chance of a sale.
we also advocate a bit of "Zen". De-cluttering your presentations so they become a visual aid not a running commentary. Again enhancing you communications with your audience. (you can leave a full narrative as a leave behind - but that is something different to the presentation)
Take a look at our 3 minute video.
For more information click here or on the Pyramid Thinking icon on the left.