Pyramid Thinking. - sometimes known as "Top Down Thinking"
Most communications contain the myriad of reasons why your company is great, the many reasons why your product or service is great, why the proposed changes are for the best. Yet too often the audience is not convinced.
So how do you make sure your audience is convinced?
Structuring your communications in Pyramid Thinking format will make your logic compelling
This is because Pyramid Thinking makes you:
Invest time and effort in raising the quality of your thinking thus increasing the power of your argument
Remove the clutter which confuses your audience
Present your argument in the format your audience's brain can process most easily
and in a business development context our Plus variant of the approach focuses you on the benefits of your offering to the audience, as opposed to its features, which dramatically increases your chance of a sale.
We can work with your team to help them craft their communications using the principles of Pyramid Thinking Plus.
This can be done as a facilitated workshop either face to face or on-line, or as an integral part of a training course..