Pyramid Thinking. - sometimes known as "Top Down Thinking"

Most communications contain the myriad of reasons why your company is great, the many reasons why your product or service is great, why the proposed changes are for the best. Yet too often the audience is not convinced.

So how do you make sure your audience is convinced?

Structuring your communications in Pyramid Thinking format will make your logic compelling​

This is because Pyramid Thinking makes you:

  • Invest time and effort in raising the quality of your thinking thus increasing the power of your argument

  • Remove the clutter which confuses your audience

  • Present your argument in the format your audience's brain can process most easily

and in a business development context our Plus variant of the approach focuses you on the benefits of your offering to the audience, as opposed to its features, which dramatically increases your chance of a sale.

We can work with your team to help them craft their communications using the principles of Pyramid Thinking Plus.

This can be done as a facilitated workshop either face to face or on-line, or as an integral part of a training course..

Value Mapping - Creating the shared Vision

Since the late 1980's we have been using Value Mapping to manage the conversation between stakeholders - all of whom start with different mental models of the world they are trying to manage. 


Constructing a diagrammatic representation of the system which can be agreed by all aligns the understanding of the system across the group significantly raising the quality of the debate. 

This diagram, which shows the issues in play, how they interact with each other, and how they combine to create or destroy value is called a Value Map. 


This in itself is often enough to enable a disparate group to come to a robust agreement on the best way forward.

For more information click here or on the value mapping icon on the left.

Business Design - Building your business

We have a number of tried and tested strategic thinking approaches which enable you to identify the market opportunities you could grasp select the appropriate ones to focus on (PP/CC Mapping), design a business architecture to be able to deliver them (Business Model Generation), and to think through how to best manage the uncertainty inherent in the future (Scenario Planning).

For more information on any of these facilitation approaches please get in touch.

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Compelling Propositions

(Pyramid Thinking Plus)

23 Seaton Close, London SW15 3TJ, UK


Tel: +44 (20) 8789 3216

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